BackLite KSA’s network will include more than 80 digital screens across four major destinations in Riyadh and Jeddah
2PointZero Group’s Multiply Media Group (MMG) recently announced its expansion into Saudi Arabia through a strategic partnership with Cenomi Centers, Saudi-based owner, operator and developer of contemporary lifestyle centers.
The partnership marks a significant milestone in MMG’s growth strategy and establishes BackLite KSA, MMG’s operating company in the Kingdom, which will manage and commercialize a premium digital…
