Annalect, Omnicom Media’s data and analytics division, today announced a partnership with Snowflake to advance martech, AI and cross-media measurement capabilities for advertisers across the Middle East and North Africa region. The announcement, dated 14 May 2026 and issued from Dubai, positions the integration as a direct response to the challenge of fragmented marketing data systems – a problem that has grown more acute as brands operate across a widening mix of digital, broadcast and retail channels.
The initiative…
