The Middle East and North Africa (MENA) digital advertising market reached $8.185b in 2025, representing 17.8 per cent year-on-year (YoY) growth, according to the latest industry report released by IAB MENA at a member event on 8 June, 2026.
For the first time, the study also includes dedicated estimates for connected TV (CTV), retail media, and programmatic digital out-of-home (pDOOH).
The key findings of the report conclude that the MENA region was the fastest growing digital advertising region globally and maintained its market position…
