Sep 18, 2026
Not long ago, the idea of running their own salons seemed far-fetched for Shamma Alharithi, Haya Alshahrani and Areej Alwabil. Now they are part of a movement of women business owners transforming the Kingdom’s commercial scene. Their evolution from eager devotees to proprietors embodies what L’Oreal represents in Saudi Arabia, a narrative extending well past corporate achievements.
Research conducted recently by Asteres, a consultancy headquartered in Paris, showed that L’Oreal underpins a…
